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2022 Campaign

Safety in all paths

This annual campaign encourages people to prioritize well-being, health and safety in their lives and also in matters related to traffic. As such, it is a sequence of the campaign launched in 2021, involving even more dialogue and greater connection with users.

It has organic and advertised posts on EcoRodovias’ social media channels (some also in collaboration with the social media channels of concessions managed by the group), in addition to radio spots broadcasted throughout the country.

Radio spots

SPOT_ECORODOVIAS.mp3

SPOT-ECOSUL.mp3

SPOT-ECO-CERRADO.mp3

SPOT-ECO-ARAGUAIA.mp3

SPOT-ECO-135.mp3

SPOT-ECO-101.mp3

SPOT-ECO-050.mp3

Offline contents

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2021 Campaign

Safe dreams

Annual campaign to raise awareness among users on traffic safety, also bringing useful tips and information.

It involved actions such as:

  • Organic and advertised posts on EcoRodovias’ social media channels
  • Partnership with digital influencers to broadly disseminate messages and bring engagement
  • Offline communication on highways managed by the Group
  • Radio spots broadcasted across the country

Results:

+ 46 million

Interactions

+ 74 million

Impressions

+ 35 million

Reach

Videos

POS-DANDARA-15-v3.mp4

POS-DANDARA-60-v3.mp4

POS-DANDARA-30-v3.mp4

POS-GUSTAVO-60-v3.mp4

POS-GUSTAVO-30-v3.mp4

POS-GUSTAVO-15-v3.mp4

POS-MARCIA-60-v3.mp4

POS-MARCIA-30-v3.mp4

POS-MARCIA-15-v3.mp4

Videos

POS-DANDARA-15-v3.mp4

POS-DANDARA-60-v3.mp4

POS-DANDARA-30-v3.mp4

POS-GUSTAVO-60-v3.mp4

POS-GUSTAVO-30-v3.mp4

POS-GUSTAVO-15-v3.mp4

POS-MARCIA-60-v3.mp4

POS-MARCIA-30-v3.mp4

POS-MARCIA-15-v3.mp4

Radio spots

30-04-ECORODOVIAS-MARCIA.mp3

30-04-ECORODOVIAS-GUSTAVO.mp3

30-04-ECORODOVIAS-DANDARA.mp3