2022 Campaign

Safety in all paths

This annual campaign encourages people to prioritize well-being, health and safety in their lives and also in matters related to traffic. As such, it is a sequence of the campaign launched in 2021, involving even more dialogue and greater connection with users.

It has organic and advertised posts on EcoRodovias’ social media channels (some also in collaboration with the social media channels of concessions managed by the group), in addition to radio spots broadcasted throughout the country.